Read the Case Study and answer the questions that follow:

Disney has started second wave of layoffs, cutting thousands of jobs.

Walt Disney started a second wave of layoffs on Monday involving thousands of jobs, as part of efforts

to eliminate $7000$ positions and save $$5\mathrm{.}5$ billion in costs, according to sources familiar with the matter.

The company will cut "several thousand" jobs through Thursday, with the latest round of reductions

bringing the total number of jobs culled to $4000,$ Disney officials say.

The cuts will occur across the company's business segments, including Disney Entertainment, ESPN and Disney Parks,

Experiences and Products, according to the sources, but are not expected to affect hourly frontline workers employed at

the parks and resorts.

An internal memo seen by Reuters said the layoff notices will continue over the next several days.

"The senior leadership teams have been working diligently to define our future organisation, and our biggest priority has

been getting this right, rather than getting it done fast," Disney Entertainment co$-$chairmen, Alan Bergman and Dana

Walden, wrote in the memo to staff.

$"$We recognise that it has been a period of uncertainty and thank you all for your understanding and patience," they said.

Disney announced its layoff plan in February, together with a reorganisation that returned decision$-$making to its creative

executives. Its goal is to create a more streamlined approach to its business.

The entertainment industry has retrenched since its early embrace of video streaming, when established media

companies lost billions as they launched competitors to Netflix.

Media companies started to rein in spending when Netflix posted its first loss of subscribers in a decade in early $2022,$

and Wall Street began prioritising profitability over subscriber growth.

On March $27,$ Disney began notifying employees affected by the workforce reductions, and said a second, larger round

would follow in April. A third round is anticipated before the start of summer.

$($ S o u r c e :https:$//$www$.$news$24.$com$/$news$24/$tech$-$and$-$trends$/$news$/$disney$-$has$-$started$-$second$-$wave$-$of$-$layoffs$-$cuttingthousands$-$

of$-$jobs$-202304251$st October $2023)$QUESTION $2(20$ Marks$)$

Examine the BCG Matrix with appropriate examples of each of the elements in the same. Which quadrant of the BCG

Matrix would you use to apply the defensive strategy and why?