Question: Read the case study and answer the questions that follow. Case Study - Crunchy Foods Crunchy Foods Limited was engaged in the business of food

Read the case study and answer the questions that follow.
Case Study- Crunchy Foods
Crunchy Foods Limited was engaged in the business of food processing and selling its products
under a popular brand. Lately, the business has been expanding due to good quality and reasonable
prices. Also with more people working the market for processed food was increasing. New players
were also corning to cash in on the new trend. In order to keep its market share in the short run the
company directed its existing workforce to work overtime.
But this resulted in many problems. Due to the increased pressure of work, the efficiency of the
workers declined. Sometimes the subordinates had to work for more than one superior resulting in
declining efficiency. The divisions that were previously working on one product were also made to
work on two or more products. This resulted in a lot of overlapping and wastage. The workers
were becoming undisciplined.
The spirit of teamwork that had characterized the company previously was beginning to wane.
Workers were feeling cheated, and the initiative was declining. The quality of the products was
beginning to decline and market share was on the verge of decreasing. The company had
implemented changes without creating the required infrastructure.
Questions.
1. Identify any principles of management that were being violated by the company. (9 Marks)
2. If you were appointed as manager at Crunchy Food, what would you do differently to ensure
that the company runs successfully? (6 marks)

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