Question: Read the case study Andrew Mason and Groupon, Inc. Discuss the history of Groupon from start-up until today. What strategies presented in the case did

Read the case study Andrew Mason and Groupon, Inc.

  1. Discuss the history of Groupon from start-up until today. What strategies presented in the case did Groupon employ to grow its business?
  2. In what industry(ies) does Groupon compete today? What companies does Groupon compete against today? What is Groupon's competitive advantage today, and is it sustainable?
  3. What were the major problems Groupon faced in 2012? What strategic recommendations would you have made to Groupon in 2012? Is that different than the recommendations you would make today?

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