Question: Read the case study below and answer ALL the questions in this section. KFC s Colonel Sanders Colonel Harland Sanders was born in 1 8
Read the case study below and answer ALL the questions in this section.
KFCs Colonel Sanders
Colonel Harland Sanders was born in in Henryville, Indiana. When he was six years old, his father passed away
leaving Sanders to cook and care for his siblings. In seventh grade, he dropped out of school and left home to work as a
farmhand. At he faked his age to enlist in the United States army. After being honourably discharged a year later, he
got hired by the railway as a labourer. In he founded a ferry boat company. Later, he tried cashing in his ferry boat
business to create a lamp manufacturing company, only to find out that another company already sold a better version of
his lamp.
At the age of he began selling chicken dishes in a service station. He later bought a motel which burnt to the ground
along with his restaurant. Out of sheer determination, he rebuilt and ran a new motel until World War II forced him to close
it down. Following the war, he tried to franchise his restaurant. His recipe was however rejected times before
anyone accepted it He however continued running his restaurant which boomed until it was crippled when an interstate
opened nearby. Sanders then sold it for two million dollars and finally pursued his dream of spreading KFC franchises and
hiring KFC workers across the country.
In current times, Sanders remains central in KFCs branding and his face still appears in their logo His beard, white suit
and western string tie continue to symbolise delicious country fried chicken all over the world. At age Sanders passed
away from pneumonia. At that time, there were around KFC locations in countries. By there were an
estimated KFC locations in countries. KFC continues to expand internationally. We can all learn from
Sanders story. Despite his business being negatively impacted by the Great Depression, fires and World War II he still
created one of the largest fastfood chains in the world. He did not allow failures, setbacks and misfortunes to defeat him.
QUESTION Marks
You are interested in establishing a KFC franchise in your area. Drawing from your knowledge of franchising,
elaborate on the steps you will take in establishing a KFC franchise in your area.
QUESTION Marks
Colonel Harland Sanders has been described as a visionary entrepreneur. Citing relevant examples from
the extract, discuss the personal characteristics of entrepreneurs.
QUESTION Marks
You live in an area where you believe that a fried chicken fast food shop will thrive. However, before
establishing the business, you want to ascertain that this idea is feasible and viable. Elaborate on how you
will establish the feasibility and viability of the fried chicken fast food shop idea.
QUESTION Marks
Your colleague is in the process of setting up a small shop to sell fried and grilled chicken but is unsure of
whether to set up the business as a sole proprietorship or as a partnership. Advise himher on the business
form that you think will be best suited for this business and suitably justify why this form rather than the
other will be the most suitable for the business.
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