Read the case study below and answer ALL the questions in this section.

KFC$\text{'}$s Colonel Sanders

Colonel Harland Sanders was born in $1890$ in Henryville, Indiana. When he was six years old, his father passed awa leaving Sanders to cook and care for his siblings. In seventh grade, he dropped out of school and left home to work as farmhand. At $16,$ he faked his age to enlist in the United States army. After being honourably discharged a year later, he got hired by the railway as a labourer. In $1920,$ he founded a ferry boat company. Later, he tried cashing in his ferry boa business to create a lamp manufacturing company, only to find out that another company already sold a better version o his lamp.

At the age of $40,$ he began selling chicken dishes in a service station. He later bought a motel which burnt to the ground along with his restaurant. Out of sheer determination, he rebuilt and ran a new motel until World War II forced him to close it down. Following the war, he tried to franchise his restaurant. His recipe was however rejected $1,009$ times befor anyone accepted it$.$ He however continued running his restaurant which boomed until it was crippled when an interstate opened nearby. Sanders then sold it for two million dollars and finally pursued his dream of spreading KFC franchises and hiring KFC workers across the country.

In current times, Sanders remains central in KFC$\text{'}$s branding and his face still appears in their logo$.$ His beard, white sui and western string tie continue to symbolise delicious country fried chicken all over the world. At age $90,$ Sanders passe away from pneumonia. At that time, there were around $6,000$ KFC locations in $48$ countries. By $2013,$ there were a estimated $18,000$ KFC locations in $118$ countries. KFC continues to expand internationally. We can all learn fron Sander's story. Despite his business being negatively impacted by the Great Depression, fires and World War II$,$ he sti created one of the largest fast$-$food chains in the world. He did not allow failures, setbacks and misfortunes to defeat him

QUESTION $3$

$(25$ Marks

You live in an area where you believe that a fried chicken fast food shop will thrive. However, before establishing the business, you want to ascertain that this idea is feasible and viable. Elaborate on how you will establish the feasibility and viability of the fried chicken fast food shop idea.