Read the case study below and answer the following questions:

1. How would you describe Jessica's entrepreneurship pathway? Bootstrapping, minipreneurship, new-new or new-old, family business, intrapreneurship? Explain your answer.

2. Map out the important points that supported Jessica's entrepreneurial development vy considering the different aspects of personal development and business opportunity development. Discuss how these different development aspects were important for shaping Career Blueprint's success.

3. Discuss your views on how much Jessica's entrepreneurial career has been influenced by her own drive, her family context and the various support programs that she engaged with. Is Jessica a born entrepreneur or were here circumstances the major driver of her entrepreneurial pathway?

sought counselling regarding her own career planning and it was this exposure, she said, coupled with her home CASE 4.2 JESSICA'S CAREER BLUEPRINT Jessica Perry was still at high school when she began her entrepreneurial journey and started her now thriving business Career BluePrint Jessica explains it was the school itself that inspired the commencement of her business endeavour. Jessica environment - both parents were entrepreneurs that paved the way for an alternative, self-directed career path. Leaving school was also a preparation for things to come as Jessica took on a school-based apprenticeship and a job at local grocery outlet Foodland. With the educational support of Adelaide Training and Employment Centre (ATEC) and the achievement of a Certificate III in Business, Jessica began to see a future role as a facilitator between employers and work-based apprentices, customising training. At a public speaking training course Jessica developed techniques that helped her be accepted into the Spark Program, which provided access to a network of mentors and community business leaders to help her launch her business idea. Jessica found herself amid a vibrant community of start-up support assistance programs with eager mentors in a true 'entrepreneurial ecosystem'. One thing led to another and soon she was also accepted into the Chamber of Commerce and Industry South Australia's (Business SA's) SAYES (South Australia Young Entrepreneur Scheme) program, giving her yet another level of support and guidance. The assistance garnered from Adelaide's entrepreneurial ecosystem resulted in substantial developments for Career BluePrint as Jessica worked to produce a comprehensive business plan and visual portfolio. The programs assisted with defining ambitious yet realisable goals and determined that the business was face to face and the core product was workshops ... which were to then move online.' The result was the delivery of a scalable business, Jessica explains that she discovered how to build the back end of a business and began to develop a team, including a web development graphics team overseas and a research team of 10 people. Jessica's mother Wendy, also a successful businessperson, helped Jessica by advising on strategy. Jessica's entrepreneurial father, Scott, assisted as a product development manager, which put Career BluePrint in good hands. With such great familial support, Jessica runs the business completely independently as the sole decision maker. Through her exposure to a variety of support programs at such a formative stage of Career BluePrint's development, Jessica has been able to build a brand and market presence and focus on achieving a scalable enterprise that can grow. This has been assisted by networking and getting known 'building a personal brand'. Scalability was important to understand'... because you can't sell time all the time' Jessica says. Jessica reflects on her entrepreneurial journey and its many challenges over the period of Career BluePrint's development and says, 'a lack of money hasn't stopped anything... and in many ways has informed an attitude of 'what is the solution rather than what is the problem'. Identifying the real customer as the target was another very important insight gained by Jessica as she embraced the full scope of her entrepreneurial undertaking. Jessica found she had to focus on 'parents and schools, not the young funky and cool. Stability was a second and equal consideration to factor in, as 'schools needed to know that you'd be there next year'. With the move to an online offering Career BluePrint went national, launching a new phase of growth. The next aim was to enter international markets with offerings in the United States of America. Career BluePrint has moved past its tipping point and is set to engage with national partnerships in Victoria and Western Australia, and may soon see similar deals internationally. There has already been the opportunity to co-brand events through existing and developing networks and with involvement in public speaking training, as well as the opportunity to be involved in national and international conferences such as IVETA World TVET, a point of orientation for vocational educators across the globe. Jessica has been recognised with several awards for her entrepreneurial drive, including recognition as 'Young up-start entrepreneur under 30' at Start-up Adelaide. With investigations into other global markets pending especially across the Asia-Pacific region, and the seeking of strategic partners, Jessica's move to a greater international ecosystem has set her business on a trajectory that will see her entrepreneurial skills and achievements continue to grow exponentially. The assistance provided by Adelaide's entrepreneurial ecosystem and its associated programs provided foundational opportunities for the development of entrepreneurs like Jessica Entrepreneurship