Question: Read the case study below and answer the question given Nintendo: The Switch platform Nintendo is one of the world's three largest game developers and



Read the case study below and answer the question given Nintendo: The Switch platform Nintendo is one of the world's three largest game developers and a pioneer in the modern video game industry. With 2 billion U.S. dollars in game software sales in the global game market, it is also the best-selling in the world. Nintendo Corporation, which was a major market shareholder in gaming industry, has its own strategy to compete with its competitors and bring in a new game counsel which could win more market share and outperform the competitors. Nintendo is a home entertainment electronics and software company headquartered in Japan. In the field of home entertainment, Nintendo Co., Ltd. and its subsidiaries and associated companies are mainly engaged in the development, manufacturing and sales of entertainment products. Nintendo's main products are divided into home TV entertainment consoles (video game consoles), handheld multimedia interactive systems (handheld game consoles), electronic entertainment software, playing cards, toys and other products. It was founded in 1889 and initially produced playing cards and toys. It also tried to operate taxi and hotel businesses for a short time. In the 1970s and 1980s, Nintendo developed into a consumer electronics and electronic entertainment software company focused on home entertainment, and eventually became one of the most influential companies. It was also the third largest Japanese company with a market value of over US $85 billion The most valuable company. Nowadays, Nintendo is positioning itself as a health entertainment company. However, since the 1980s, Nintendo has been mainly involved in the video game (electronic entertainment) industry. In this industry, Nintendo has been in a leading position, occupying almost 100% of the market share together with the merger of Sony and Microsoft. In general, Nintendo is a very successful company. By the early part of the 2000s, video games were firmly entrenched in youth culture Nintendo is a global consumer electronics and software firm. Since its inception in September of 1889, Nintendo has grown into one of the world's top video game manufacturers, earning net sales of over\$11 billion in 2019. Nintendo's goal is to bring happiness to everyone we come into contact with. In addition, Nintendo of America, which was founded in 1980 and is situated in Redmond, Wash., is a subsidiary of the Japanese company. Nintendo Co., Ltd.owns 100 percent of it. As a member of Nintendo's global family, they are dedicated to providing their consumers with the best-in-class products and services while also investing in the well-being of their staff. In the year 2020, Nintendo's stock was one of the most popular. In the wake of the COVID-19 lockdowns and the success of Animal Crossing: New Horizons, sales of Nintendo's Switch platform soared to 28.8 million worldwide last year. While Nintendo's stock continues to decline following a good year in 2020, one investor has decided to sell majority of their investment. While the coronavirus epidemic brought the world to a standstill, the games industry saw a significant increase in sales due to the large number of people who were unable to leave their homes due to illness. The Nintendo Switch, for example, continued to sell well, which in turn boosted Nintendo's stock. Nintendo's stock, on the other hand, began to decline in 2021 as demand for its items declined. Nintendo shares have lost 1.7 percent ahead of earnings and have dropped by a quarter over the course of the year. The OLED version of the Nintendo Switch doesn't appear to have any exclusive games at this time. There doesn't appear to be enough improvement in hardware to support games that are significantly better than those on the original platform. Based on the case above, as to your opinion, strategically how far a gaming related industry as Nintendo can survive for a longer period of time despite the pandemic situation which the world is facing currently. Justify your answer with relevant examples to support in not less than 1200 words. (100 marks)