Question: Read the case study below and answer the questions that follow: ABCL Ltd is a leading Fast Food Processing Company operating from Thane. It is
Read the case study below and answer the questions that follow:
ABCL Ltd is a leading Fast Food Processing Company operating from Thane. It is involved in the fastfood business since
last years and has a tie up with a foreign firm operating in the same field. It handles both vegetable as well as nonvegetable products for which it arranges the required vegetables and chickens from local vegetable vendors and poultry
farms as well as from far off places like Nasik, Pune, and Aurangabad. It has very good markets in Mumbai, Pune, and the
surrounding cities. The products are sold in the brand name of Nasta which is very popular brand among the young
collegians and office goers. It has its most modern kitchen at New Mumbai to cater to the needs for fresh Nasta. Vegetables
and chicken items are transported from the procurement centres of Nasik, Pune, Aurangabad using hired trucks. While
transporting vegetables and chickens, there were shortages, damages and decomposition problems which varies from
to and there is inconsistency in the transit time, the reliability of the raw material transporters is very low. Packaging of
Nasta is very good and attractive but it is not longlasting type. However, the quality and taste are the reasons for its
popularity. Nasta is sold in three different packs party, family and individual. Nasta loses its taste and flavour after hours
if it is not preserved in refrigeration. Nasta is distributed through distribution centres including threeat its main procurement
centres of Nasik, Pune, and Aurangabad. Logistics Information Network is not up to the mark. The procurement centres directly
communicate to the operating centre at Thane. Due to lack of proper coordination at different distribution centres, it has started
creating problems of stocks, spoilage, pilferage, and wastage of raw materials as well as finished goods at certain distribution
and procurement centres. Transportation and storage problems are identified as the main culprits for the heavy losses being
incurred at some centres. Holidays, festivals, and collegians put a lot of pressure on the existing demand and supply
situations of Nasta seasonally, resulting in mismanagement and losses. Entry of multinationals into the market has increased
the competition and put a pressure on Nasta.
Based on the above case study, answer the following questions:
Question Marks
Evaluate how the logistics functions can assist Nasta in solving the logistical problems highlighted in the scenario.
Question Marks
Advise Nasta with different types of forecasting techniques and select one that you think is most suitable for the company.
Question Marks
Examine any roles of packaging in logistics for Nasta brand and state one challenge faced by Nasta with their packaging
in the case study
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