Read the case study below and answer the questions that follow. ATYRE is a premium producer and retailer of handmade bags that are not only beautifully designed and made to last, but friendly to the environment and socially inclusive. All of our bags are handcrafted from strong upcycled tyre material and carefully selected textiles from our local suppliers. Our proudly South African creative team works relentlessly to deliver sophisticated, stylish designs that enable our customers to express their personality. Our vision is to become a global leader in sustainable fashion and a game changer in Africa. We are committed to continually innovating the craft of bag making, to not only be ecologically friendly and sustainable, but also socially inclusive by working with local communities to eradicate poverty. Environmental commitment . Ensure that all our products are made from recyclable material. Our production is not harmful to the environment, with no carbon emissions from our machinery We uphold a minimum wastage policy in our factory, where our fabrics are maximised to the best of their capabilities. . Social commitment . . We have created full time employment for 6 local community members, with ambitions to grow this number substantially. We work with waste pickers who collect and trade recyclable materials for employment, to supply us with the tyre tubes. One of our goals is to create awareness around the topic of sustainable fashion in South Africa, and the African continent as a whole. . Source: (Atyre, 2021) 3.1. After the idea generation process, and getting more employees on board to expan Atyre, Atyre wishes the target a new market segment by introducing a new product range. For them to take this step, they need to plan. 3.1.1. Explain the planning process (5) 3.1.2. Outline the steps in the planning process (20)