Read the case study, "From Regional Star to Global Leader," by Nohria. Discuss the company objective. Describe the objectives of Yang Jianguo, Alain Deronde, Yves Saurac, Antoine Lambert, and Elise Bernier.

1. Using a specific cultural framework (Hofstede, Hall, Trompenaars, Kluckhohn, and Strodtbeck) explain two major cultural values and two major societal values that influenced the negotiations between the French and Chinese representatives demonstrated within the case study. Provide a comparison of how the values are similar or dissimilar between the French and Chinese representatives in the case study with Mexico.
2. Provide examples of verbal communication evident in the case. Explain how verbal communication differs between Jingauo and the French team during the negotiations. Compare the verbal communication styles in the case study with Mexico.
3. Provide examples of nonverbal communication evident in the case. Explain how nonverbal communication differs between Jingauo and the French team during the negotiations. Compare the nonverbal communication cues in the case study with Mexico.
4. During negotiations, what was the predominant cultural tendency of the French and Chinese to utilize a distributive or integrative style? Compare the predominant cultural negotiation styles in the case study with Mexico.
5. Explain the differences in the negotiation tactics and bargaining behaviors between the French and Chinese. Compare the predominant cultural negotiation tactics and bargaining behaviors in the case study with Mexico.
6. Explain the leadership competencies and characteristics that Yang Jianguo, Alain Deronde, Yves Saurac, Antoine Lambert, and Elise Bernier would need for a successful negotiation.