Read the case study given below, and answer the questions accordingly.

Innocent Drinks is a company that makes smoothies, juice and veg pots, sold in supermarkets, coffee shops and various other outlets. The company sells over two million smoothies per week. Innocent is over 90% owned by The Coca Cola Company. Innocent was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising. In 1999, after spending six months working on smoothie recipes and 500 on fruit, the trio sold their drinks from a stall at a music festival in London. People were asked to put their empty bottles in a 'yes' or 'no' bin depending on whether they thought the three should quit their jobs to make smoothies. At the end of the festival the 'YES' bin was full, with only three cups in the 'NO' bin, so they went to their work the next day and resigned. After quitting their jobs, the three struggled to find investment, but eventually had a lucky break when Maurice Pinto, a wealthy American businessman, decided to invest 250,000. In total, it took fifteen months from the initial idea to taking the product to market.

Revenue for the company declined in 2008 as a result of the global financial crisis which led to an overall loss of 8.6m. On 6 April 2009, Innocent Drinks announced on its website an agreement to sell a stake of 10-20% to The Coca Cola Company, with the three founders retaining operational control for 30 million. As a result of the takeover Ethical Consumer magazine reduced their ethical rating for the company. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about 65 million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding. Innocent say their brand identity is nothing less than their entire business, everything from the products to the adverts, how they answer the "banana phone" to the way they interact with customers.

Smoothies are Innocent's primary product. The Innocent smoothie consists of whole crushed fruit and juices, but other ingredients such as carrots and ginger have been used in some drinks. Innocent also makes smoothies, fruit tubes and juice for kids; a not-from-concentrate juice range; and noodle pots and veg pots, a range of ready meals. Innocent launched a new range of 'super smoothies' in March 2014.

Innocent say We want our packaging to have the lowest possible impact on the world around us.

Our starting point is to understand the carbon impact of all our various packaging components.

Our toolkit for reducing carbon looks a little like this:

Use less: as little material as possible per pack Dont use up new stuff: as much recycled or renewable material as possible Close the loop: materials and pack formats that are easy to recycle Lower its impact: deliberately avoiding high carbon materials

Innocent gives 10% of its profits to charity, the majority of which goes to the Innocent foundation, a UK registered charity set up in 2004. They have 2 main goals.

goal 1: stop children dying from hunger The foundations first research project with Action Against Hunger in Mali proved that you can massively increase the number of children getting the treatment they need if you make it easy for parents to access care in their own communities. As a result, the government of Mali changed their national treatment policy. Now theyre looking for more cutting-edge research projects with the same potential to stop children dying.

goal 2: help the poorest families feed themselves: We've done this since the earliest days of the foundation and have funded 70 food security projects globally. In that time, weve seen climate change making bad situations worse, so its even more vital that we find long-term solutions to help the worlds poorest families adapt to face those challenges and feed themselves.

Since the foundation was set up it has given over 2.4m to 55 projects, helping reach over 530,000 people.

Brexit was the withdrawal of the United Kingdom from the European Union. Following a UK-wide referendum in June 2016, in which 52% voted to leave and 48% voted to remain in the EU, the British government formally announced the country's withdrawal in March 2017, beginning the Brexit process.

The losses would deal a major blow to the UKs economy, as the EU market accounts for 46% of the UKs exports. Mounting trade costs due to non-tariff measures and potentially rising tariffs would more than double the adverse economic effects of Brexit for the UK, the EU and developing countries, the study notes.

Questions

1) it is not likely that the society fosters strong relationships where everyone takes responsibility for fellow members of their group. Offence leads to shame and the loss of face, employer/employee relationships are perceived in moral terms (like a family link).

According to given statement above, which cultural dimension is explained?

2) a) Assume that Innocent drinks wants to expand globally. What type of practices can be followed by the company to prevent dissipation?

Which opportunities/advantages do present in UK to be utilized by Innocent Drinks? Please, also explainUK in terms of Porters Diamond of National Advantage (labor skills, demand for product, suppliers, and competitors in a county).

We assume Company sells $60 million furniture in 2018. Its sales decreased by -9%, in 2019, after a decrease in purchasing power of customers. If the revenue of products sold by other competitor companies X, Y, and Z; are $70 million, $50 million, and $40 million, respectively, calculate the companys market share in 2019.