Read the case study information below and answer the questions that follow HOT COMPETITION The restaurant industry has always been exceptionally competitive. Whether a restaurant is using mas marketing or che marketing to attract a certain market shares to entey are low and differentiation becomes the name of the game. Often a well-known and respected restaurant reviewer can make or break a new restaurant in town. This was the case when Emily Goodrich opened Hot Tamales a high end restaurant that targeted corporate luncheons and fine evening drve, The unique selling point was the subote blend of fiery spices into most of the Signature dishes Two weeks after their grand opening David Burton, Wellington's most renowned restaurant rewwer save the restauranta powing five star review. Hot Tamales never looked back with a careful marketing strategy focusing on their target niche and even more careful attention to menu items enly skilled stati, a prime location and exceptional cooking the restaurant has bee a continued success. Bookings are a must. Call +64 554 6600 next time you visit Wellington, New Zealand. Try booking under the name David Burton for even better service 1. Differentiate between mass and niche marketing as per the case. [3 marks] 2. Explain how restaurant reviews can provide a restaurant with a unique setting point in a highly competitive industry. [3 marks 3. To what extent does having a unique selling point in a highly competitive market, such as the restaurant industry, help afirmachieves its objectives? [& market wm Save