Question: Read the case study: Open Table (page 683-642), then answer the following questions: Why will OpenTable competitors have a difficult time competing against OpenTable? What

Read the case study: "Open Table" (page 683-642), then answer the following questions: Why will OpenTable competitors have a difficult time competing against OpenTable? What Characteristics of the restaurant market make it difficult for a national reservation system to work? How did OpenTable change its marketing strategy to succeed? Why would restaurants find the SaaS (Software as a Service - see Cloud Computing) model very attractive?

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