Question: Read the Case Study, Phillips: Innovation and Change Management in Global Organizations. The article can be found in the assignment folder OnQ. a. Which

Read the Case Study, Phillips: Innovation and Change Management in Global Organizations.

Read the Case Study, Phillips: Innovation and Change Management in Global Organizations. The article can be found in the assignment folder OnQ. a. Which of the four classic outcomes for change do you think Phillips achieved with their Centurion initiative? Justify your answer. (2 marks) b. How does Philips use local empowerment to determine which products will be introduced into which market? (2 marks) c. How does Phillips ensure its divisions and manufacturers are in-line with the corporate vision to be a "Sustainable actor of globalization"? Justify your response. (2 marks) d. Why do you think Philips decided to leave the television market? (1 mark) e. How has Phillips decided to structure their research and development (R&D) and innovation projects? Outline the advantages of this structure. (3 marks)

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aPhillips achieved the following outcomes for change with their Centurion initiative 1 They improved communication and collaboration among employees by creating a centralized intranet 2 They streamlin... View full answer

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