Read the case study provided and answer the following questions. PLAYING THE CHAMPIONS LEAGUE: SUPPLY CHAIN LESSONS FROM CONSUMER GOODS COMPANIES Pharma executives need to place more value on supply chain excellence and reconsider the way their supply chains are managed. The best way for pharmacos to get up to date on global best practices is to understand how supply chain champions in other industries simultaneously deliver superior performance in cost$,$ service levels, and capital effectiveness. The value at stake is significant$$in consumer goods, for example, supply chain champions achieve on average $4$ percent higher EBIT than their peers. For decades now, executives in the pharmaceutical industry have not viewed supply chain management as especially important. Their indifference appeared to be warranted: high gross margins justified building enormous inventories and did little to encourage management to think about holistic approaches to the supply chain. But that was then. Today, the pressures on the phar