Question: Read the case study 'Sell direct to consumer or through Amazon?' questions: Amazon has a huge advantage over the merchants on its site. What else

Read the case study 'Sell direct to consumer or through Amazon?'

questions:

  1. Amazon has a huge advantage over the merchants on its site. What else should Mark and PedalSpark's leaders think about to improve their chances of succeeding?
  2. If PedalSpark has to compete on price, what might be the consequences for its brand image
  3. As the e-bike market continues to grow and mature, what factors will determine which companies succeed and which don't?
  4. How might selling on Amazon helpor hurtPedalSpark's image as a high-end brand? In other words, should Pedalspark sell its new, lower cost bike through Amazon?

Answer should be in APA 6 or 7 formats, and 12-point Times New Roman font with 1-inch margins) Double spaced with at least 3 pages approx. half to one page for each answer should be enough.

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