Question: Read the case study 'Sell direct to consumer or through Amazon?' questions: Amazon has a huge advantage over the merchants on its site. What else
Read the case study 'Sell direct to consumer or through Amazon?'
questions:
- Amazon has a huge advantage over the merchants on its site. What else should Mark and PedalSpark's leaders think about to improve their chances of succeeding?
- If PedalSpark has to compete on price, what might be the consequences for its brand image
- As the e-bike market continues to grow and mature, what factors will determine which companies succeed and which don't?
- How might selling on Amazon helpor hurtPedalSpark's image as a high-end brand? In other words, should Pedalspark sell its new, lower cost bike through Amazon?
Answer should be in APA 6 or 7 formats, and 12-point Times New Roman font with 1-inch margins) Double spaced with at least 3 pages approx. half to one page for each answer should be enough.
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