Read the case study $-$Taking Heineken $0\mathrm{.}0$ to the parts other beers cannot reach$$

You are in the marketing department of 'Golden Sun' $-$ a competitor beer brand which will be launching a zero alcohol beer later this year. Write a short internal report $($max $3$ pages single spaced$)$ to the VP Marketing $-$ Beer Brands, summarizing what we can learn from the Heineken case study. Your report should include:

Executive Summary

The challenge that Heineken faced

What were the key consumer insights that Golden Sun can learn from?

How did Heineken develop a strategy to overcome the challenges of marketing zero alcohol beer?

What tactics worked well in the execution of the Heineken campaign?

$3$ key takeaways that we should consider for the Golden Sun product launch.

The report should be written from the perspective of a marketing manager at Golden Sun and how you can use the learnings from Heineken to your advantage. Please do not repeat the case study! I am looking for analysis not a commentary.