Read the case study.

The link is: JP Morgan (JPM) Case Study

Then answer the following questions:

1) Briefly describe the money management business of JPM.

2) Identify 3 behavioral biases that JPM hopes to exploit, and how they can be exploited to obtain superior returns?

3) The fund created by JPM to exploit these biases is described on their website.

https://am.jpmorgan.com/us/en/asset-management/gim/adv/products/d/jpmorgan-intrepid-value-fund-a-4812a0284

The ticker symbol for the fund is JIVAX.

The fund was launched in 2005. What has been the return to the fund from Jan 31, 2005 to the current date? (Provide the starting price, ending price and return over the time period.)

What has been the return to the S&P 500 over the same time period? (Provide the starting price, ending price and return over the time period. S&P is an appropriate comparison as it is comprised of mid and large sized firms.)

4) What could be the reasons for the difference is performance for JIVAX and S&P 500? What suggestions would you make for improving the performance of JIVAX?