Read the case study titled: "Case Study $2$: Shell$$s Top Recruiter Takes His Cues from Marketing" on page $37$ in your text book. Answer any TWO questions below:

$1)$ What functions of HRM are similar to marketing functions? How can thinking about $$marketing$$ a company$$s jobs improve the strategic focus of HR personnel?

$2)$ If you were planning to use marketing strategies to $$brand$$ a company as an employer of choice, what are some of the factors you would consider?

$3)$ Do you agree with Singh$$s statement that in the future, companies will have to apply for skilled people to work for them rather than candidates applying to work at an organization? Why or why not?