Read the Chapter 3 Mini Case Study and submit your answers to the following 4 questions:

1. How might you go through the steps in the consumer decision process if you were thinking of buying a car?

2. How would your consumer decision process differ if you were deciding to use Uber?

3. How have sharing economy companies created value for consumers?

4. Which factors examined in Chapter 4 do you think would have the most impact on consumers when looking for an Airbnb location for an upcoming holiday?