Read the Chapter Case Study "A Flood of Water Consumption Choices" from Chapter No- 1 "Overview of Marketing"Page: - 24 and 25given in your textbook/E-book - "Marketing" (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?
2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion?
3. How has changing societal values impacted the way in which water is purchased and consumed?