Read the Chapter Case Study entitled ASHLEY STEWART from Chapter 17 Retailing and Omni channel Marketing Page 535 given in your textbook Marketing (7th Edition) by Dhruv Grewal and Michael Levy (2020) and answer the following questions Assignment Question(s) Describe Ashley Stewart's retail strategy using the 6 Ps (2 Marks) Who is Ashley Stewart's target market Could should that target market be expanded Explain (1 5 Marks) What are Ashley Stewart's bases for sustainable competitive advantage Discuss (1 5 Marks)

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Question: Read the Chapter Case Study entitled ASHLEY STEWART from Chapter- 17 Retailing and Omni-channel Marketing Page:535 given in your textbook - Marketing (7th Edition)

Read the Chapter Case Study entitled "ASHLEY STEWART" from Chapter- 17 "Retailing and Omni-channel Marketing"Page:535given in your textbook - "Marketing" (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following questions:

Assignment Question(s):

Describe Ashley Stewart's retail strategy using the 6 Ps. (2 Marks)
Who is Ashley Stewart's target market?Could/should that target market be expanded? Explain. (1.5 Marks)
What are Ashley Stewart's bases for sustainable competitive advantage? Discuss. (1.5 Marks)

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