Question: Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4) 2. Use effective and collaborative interpersonal

Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4)

2. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers needs and wants to formulate a marketing Plan.

Read the Chapter Case Study entitled Yogurt Lovers say, "It's All Greek to Me" from Chapter- 11 "Product, Branding and Packaging decisions" Page: - 381 given in your textbook "Marketing"' (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions: Assignment Question(s): 1. Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that 'Chobani' has defined for its offerings? (2 Marks)

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