Question: Read the Chapter Case Study The Coffee Wars from Chapter No- 2 Developing Marketing Strategies and a Marketing Plan Page: - 58 and 59 given

Read the Chapter Case Study The Coffee Wars from Chapter No- 2 Developing Marketing Strategies and a Marketing Plan Page: - 58 and 59 given in your textbook/E-book Marketing (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

1. Perform a SWOT analysis for Starbucks and Dunkin Donuts. Based on your analysis, in which company would you invest? Justify your answer.

2. Which growth strategies have been pursued by Starbucks and Dunkin Donuts in the past? Which strategies do you believe will be most successful for the two firms in the future? Why?

3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?

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