Read the Chapter Case Study The Coffee Wars from Chapter No- 2 Developing Marketing Strategies and a Marketing Plan Page: - 58 and 59 given in your textbook/E-book Marketing (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain? .(2.5 Marks)