Question: Read the chapter s closing case, and then answer the question. chapter s closing case Entrepreneur and firm founder Oscar Farinetti has said that Eataly's

Read the chapter

s closing case, and then answer the question.

chapter

s closing case

Entrepreneur and firm founder Oscar Farinetti has said that Eataly's "informal style of communication shows how direct and approachable we are, just the way people like." A focus on customer preference for a certain culture or set of values is most described by which of the following?

.

Relationship orientation

.

Resource

-

based view

.

Institution

-

based view

.

Market orientation

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