Read the chapter$$s mini case, and then answer the question.

chapter$$s mini case

Upon entering international markets, Mary has decided that she will continue using her current promotional tools, while also developing a company website through which sales can be conducted. However, she also knows this will not be enough to achieve a high level of sales and she will also need to use new channels of distribution. Which concept best describes this approach?

a$.$ Glocalization

b$.$ Standardization

c$.$ Verticalization

d$.$ Adaptation