Read the chapter's mini case, and then answer the question.

chapter's mini case

In order to expand into foreign markets, The Horse Place must first conduct research on those markets to decide in which countries to conduct business and which market segments in those countries it should target. Mongolia has more horses per person than any other nation$-66$ per $100$ people. To make better decisions about possible entry into Mongolia, The Horse Place has decided to conduct a series of phone interviews with residents of that country and will also collect additional information through surveys. Which concept describes these activities?

a$.$ Market potential

b$.$ Marketing research

c$.$ Sales potential

d$.$ Product research