Read the Chatbot Case below : IBM Watson Assistant. Answer the four questions given. This is more like a case study than just responding to questions, so be sure to thoroughly read the case. The goal is that you will find this relevant in today's very connected marketplace. If you have never used a chatbot, this may be a good time to learn more about them.

In response to this case, start to think like a marketing consultant by adding your fictional company name to the title page. The goal is to begin thinking like a marketing consultant rather than part of a group exercise.

Use the following as an outline for your assignment;

$1.$ Explain why your marketing consultancy should be chosen:

Why Select Your Consultancy

Create a Mission Statement that identifies your USP $($ Unique Selling Proposition $)$

$2.$Write a Situational Analysis : Explain the external factors that are driving the need for Chatbot AI technology

$3.$ Identify other AI Competitors in the marketplace.

$4.$ Create a campaign strategy for a university to use a chatbot to attract students. What would be important to include in the campaign elements?