Question: Read the DULUX GROUP: NAVIGATING THE B2B MARKETING CONUNDRUM case study What buying cycles do Dulux groups customers follow Who are the individuals typically involved

Read the DULUX GROUP: NAVIGATING THE B2B MARKETING CONUNDRUM case study

  • What buying cycles do Dulux groups customers follow
  • Who are the individuals typically involved in the purchase, and what roles do they play
  • Please illustrate these processes using creative diagrams

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