Read the extract below and answer the questions that follow: a) You are the Marketing Manager for a new toy company in Gaborone and would like to penetrate the Botswana market. There is high competition in the market but some opportunities still exist. You want to improve the attractiveness of your product (toys) through publicity and strategic positioning. i. With the aid of practical examples, explain any five (5) positioning methods you would recommend for your company. (10 Marks) ii. Discuss the different forms of publicity you could use to obtain publicity for the new company. (10 Marks) b) Assume that you decide to export your toys to Australia to take advantage of a huge potential market. Discuss the environmental factors that you need to consider and demonstrate how they are likely to affect your operations. (30 Marks) [20 Marks] Read the extract below and answer the questions that follow: Select a well-known company of your choice and assume that you are its marketing manager. Discuss how you would use the Boston Consulting Group (BCG matrix) to reduce risk and optimise outcomes by suggesting, which SBUs should receive what share of your organization's limited resources. Use examples directly linked to the company of your choice. (20 Marks) Question 3 [30 Marks] Read the extract below and answer the questions that follow: Assume that you were the Marketing Manager of a Motor dealership in Francistown and your company intends to initiate and maintain long-term relationships with its customers. You have been tasked with developing a CRM strategy for this company. Discuss the process you would follow when developing a CRM strategy for this company. (30 Marks)