1. Read the following case let and answer the questions (2a-2b)

Ravi and Suresh are two pals who recently graduated from a prestigious business school in Delhi. They reasoned that they would launch fresh veggies in Indian markets rather than working. After learning about the future of conventional foods, they chose to embark on organic vegetable growing. Organic vegetables have lately surpassed traditional vegetables in popularity due to their pesticide-free farming process and health benefits. Fundraising was a significant impediment to mass production for Ravi and Suresh. However, King Hotel in Delhi purchased the first experimental batch of organic vegetables.

Additionally, the hotel began placing daily orders for supplies of 20 kgs. Now, small entrepreneurs like Ravi and Suresh operate the organic vegetable sector. Another significant player, M/s Purity Organic Food Pvt.Ltd, equipped with cold storage, was more focused on the export market. Ravi and Suresh have raised the bar now. They intend to offer organic vegetables on a large scale throughout India. Organic veggies are a perishable commodity with significant market potential.

a) What advice would you provide Ravi and Suresh to raise Indian consumers' awareness of this new food product?