Read the following Case study and answer the questions that follow. Give examples related to the case study.

PICKISO Africa Ltd established in $1980$ is a leading marketer of tyres in East Africa. The company is listed across three stock exchange markets of the region, under the automobiles and accessories category. In $1995,$ the company began manufacturing after an acquisition of part of its shareholding by a Japanese firm. At the time it enjoyed tax relief incentives having been recognized as a company licensed under export processing zone.

Between $1995$ to $2006,$ the company experienced stability in leadership and massive expansion occurred. Its turn over grew tenfold to stabilize at Ksh $2\mathrm{.}5$ billion. However, with increased liberalization the company faced intense competition from firms that were importing cheaper tyres from China and distributing through their established service centers across the region.

From $2009$ to $2019,$ PICKISO Africa Ltd experienced a high turnover of senior management with leading to five Chief Executives Officers $($CEOs$)$ serving within that period. The firm also undertook rebranding of its products and halted manufacturing. by $2019,$ the number of staff decreased from $800$ to $100$ and the price of the company$$s stock in the stock exchange fell drastically. Further, the company$$s products were no longer perceived as the best in the market. Consequently, the company resolved to import its products just like its competitors.

In $2020,$ PICKISO Africa Ltd issued a profit warning and also a notice for another round of restructuring and downsizing of staff. After the downsizing, the number of staff stood at $50.$ The shareholders through the board changed the CEO and also decided to recruit a procurement director so as to affect the much$-$needed change to turn the company around.

QUESTION ONE

The tone of the case study tends to blame the CEOs as being incapable. However, as a student of supply chain dynamics you know that its not true. Therefore discuss Five obstacles that may have decreased performance of PICKISO Africa Ltd beyond the ability of CEOs $(10$ Marks$)$

QUESTION TWO

Suggest to the new CEO five approaches to reengineering PICKISO Africa Ltd so that it can be back to profitability.$(10$ Marks$)$

QUESTION THREE

Being a heavy manufacturer assess some of the challenges that PICKISO Africa Ltd may have encountered in procurement of strategic critical supplies.$(10$ Marks$)$