Read the following case study and answer the three critical thinking skills at the bottom of the article. You must give at least one page of analysis in total for both questions. Make sure you give as much information as possible. Upload in a Word related document of type in the text box provided.

After working really hard to distinguish yourself, youve finally been promoted to senior account executive at a major advertising agency and placed in charge of the agencys newest account, a nationally known cereal company. Their product is one you know contains excessive amounts of sugar as well as artificial colorings and lacks any nutritional value whatsoever. In fact, you have never allowed your own children to eat it.

Your boss has indicated that the cereal company would like to use the slogan Its good for you in their new television and print advertising campaign. You know that a $2 billion lawsuit has been filed against the Kellogg and Viacom corporations for marketing junk food to young children. The suit cited alluring product packaging, toy giveaways, contests, collectibles, kid- oriented websites, magazine ads, and branded toys and clothes. In addition, two consumer groups have brought suit against childrens television network Nickelodeon for unfair and deceptive junk-food marketing.

Your new role at the agency will be tested with this campaign. Doing a good job on it will cement your position and put you in line for a promotion to vice president. But as a responsible parent, you have strong feelings about misleading advertising targeted at susceptible children.

Using a web search tool, locate articles about this topic and then write responses to the following questions. Be sure to support your arguments and cite your sources.

Questions: Do you follow your principles and ask to be transferred to another account? Or do you help promote a cereal you know may be harmful to children in order to secure your career? Talk about your thought process and how you would handle this situation.