Read the following case study and write the needful for around 3 pages. You were recently appointed as the manager of a branch of a very popular organization that manufactures and markets smart mobile phones. The firm is struggling with many problems. Because of that, it is threatened with total collapse as a result of many problems related to poor management of the technology and innovation to the internal and external environment of the organization. The organization's regional director has asked you to conduct a field visit, reassess aspects of this potential failure, analyse the situation in general, indicate key problem areas and find solutions. After your careful analysis of the nature of the problem through the tools of collecting quantitative and qualitative data and interviewing stakeholders, and after interpreting the data collected, you concluded that the current critical situation can be summarized as follows: 1. There is no economic efficiency in the market as the five forces of Porter's model were not all strong, thus some competitors dominate the largest market share in the mobile industry. (Refer to CHAPTER 3)

2. An apparent lack of planning competence especially financial planning- for the former director, and he often commits mistakes related to evaluating the external and internal situation of the institution. (Refer to CHAPTER 3 & CHAPTER 5 )

3. In light of the rapid growth of competitors in the field of technology, the probability of success at the individual level is weak, but a local or international alliances may help to overcome the problem. (Refer to CHAPTER 6)

4. Employees complain that the internal environment does not encourage creativity and innovation. (Refer to CHAPTER 5) 5. The pace and acceleration of the technical development of the organization do not enable it to outperform its competitors. (refer to Continuous versus Radical Technology & Offensive versus Defensive Technology in chapter 2) 6. Reciprocal accusations arise between employees and managers regarding poor planning, evaluation, and control of the performance. (Refer to CHAPTER 7) After submitting your report to the regional manager, he decided to give you one year to restore the situation and fix the management problem.

Analyze the situation of the firm from your point of view as a manager of technology and innovation reflecting what you learned in this course, then determine the main problem and propose the proper actions that need to be taken to solve the problem?