Question: USING THE RETAIL INDUSTRY ATTACHMENT FROM CHAPT 5, COMPLETE THE CHAPTER 7 EXERCISE ATTACHED Create an industry map using the blank map provided. For this

USING THE RETAIL INDUSTRY ATTACHMENT FROM CHAPT 5, COMPLETE THE CHAPTER 7 EXERCISE ATTACHED

Create an industry map using the blank map provided. For this exercise and the exercises in later chapters, you will use a project organization of your choosing. Your project organization can be an organization with which you are currently associated or any other organization you wish to use in the book's exercises. 1. Identify the industry your organization is a part of, and title your map appropriately. 2. Identify the appropriate axis labels to use on your map, such as price versus breadth of product mix. 3. Identify the market segments within the market. Note that you are identifying market segments, not brands. 4. Identify the size of each market segment. 5. Identify the attributes of each segment. 6. Place each market segment on the map, using the size of the circle to represent the size of the segment in dollar volume. Use the location on the map to correspond to the attributes you identified. Chapter 7 : PEST Analysis of the Environment 61 Use the PEST table below to list the issues, impacts, and strategic implications for your industry. 3. 51 Economic 1. 2. c Create an industry map using the blank map provided. For this exercise and the exercises in later chapters, you will use a project organization of your choosing. Your project organization can be an organization with which you are currently associated or any other organization you wish to use in the book's exercises. 1. Identify the industry your organization is a part of, and title your map appropriately. 2. Identify the appropriate axis labels to use on your map, such as price versus breadth of product mix. 3. Identify the market segments within the market. Note that you are identifying market segments, not brands. 4. Identify the size of each market segment. 5. Identify the attributes of each segment. 6. Place each market segment on the map, using the size of the circle to represent the size of the segment in dollar volume. Use the location on the map to correspond to the attributes you identified. Chapter 7 : PEST Analysis of the Environment 61 Use the PEST table below to list the issues, impacts, and strategic implications for your industry. 3. 51 Economic 1. 2. c

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