Question: Read the following excerpt from Marco Anders' Visual Rhetoric in Advertising: In visual rhetoric or communication, tone is defined as the expressive or emotional quality
Read the following excerpt from Marco Anders' "Visual Rhetoric in Advertising":
In visual rhetoric or communication, tone is defined as the expressive or emotional quality of the piece. The combination of elements like images, layout, color, and text collectively creates tone, which can be serious, playful, friendly, authoritative, and more. For this CocaCola ad the overall tone is inviting and hospitable, connecting back to the ad's core message.
How do you know that analytical writing is the type of writing being utilized in this passage?
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