Question: Read the following mini case and answer the questions that follows: Unilever is a European-based global consumer products company with a strong sustainable environment strategy.

Read the following mini case and answer the
Read the following mini case and answer the questions that follows: Unilever is a European-based global consumer products company with a strong sustainable environment strategy. To improve efficiencies, Unilever has adopted a worldwide product structure. The company emphasizes the geographic areas using a transnational strategy while implementing the combination structure to address local market conditions and improve efficiencies. Unilever has adopted what it calls its Sustainable Living Plan - increasing sales while decreasing its environmental footprint. It also has a campaign to improve the well-being of 1 billion people. Part of this will be done by partnering with key companies and expanding/improving operations at its facilities around the world. It is also implementing a market initiative to produce healthutrition innovations and strengthen its brand. Unilever works with several NGOs to improve sustainable living, facilitate solutions for suppliers, and reach customers who need information to improve their sustainability approaches to life. Questions: a. What is Unilever's strategic focus? Explain with logical arguments. (3 Marks) b. Explain the importance of triple-bottom line with reference to above case. Specifically, which dimension(s) of triple-bottom line Unilever is aiming for? Justify your views

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