Question: Read the Goal Setting Case Study, Yellowtail Case 2.1 in Chapter 2, Management Communications: Principles and Practice, (3 rd ed.) Hattersley -- and evaluate this

  • Read the Goal Setting Case Study, Yellowtail Case 2.1 in Chapter 2, Management Communications: Principles and Practice, (3rd ed.) Hattersley -- and evaluate this case. In your evaluation, include answers to the following questions:

  • Rank order all the issues Gilcrist is facing
  • Of the issues confronting her, which does she need to do NOW?
  • How might her choices shape her relationship with Boswell?
  • What are Gilcrists immediate and long-term goals?

  • Write a two page memo from you to Gilcrist that offers her your advice on what actions she needs to prioritize as she takes over at Yellowtail Marine. First decide what her goals are and then determine what she needs to do NOW. Obviously, she cant achieve everything right away, so where should she start?

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