Question: Read the green box ( #M 4 BW - Can Marketing Help Create a Better World ) on page 2 8 . Given the current

Read the green box

(

4

-

Can Marketing Help Create a Better World

)

on page

28 .

Given the current events in today's world, do you think companies can make a difference by aligning themselves with various initiatives? Is it risky? Is it better to remain neutral

/

silent

?

BUS

390 -

Principles of Marketing

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