Question: . Read the H-E-B Own Brands case and answer the questions below. How should Own Brands respond to competitive price promotions? What about national promotions?

. Read the H-E-B Own Brands case and answer the questions below.

  1. How should Own Brands respond to competitive price promotions? What about national promotions?

  1. What is the role of HEB and Hill Country Fare as Own Brand Labels? How should these be positioned with respect to other brands in the category?

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