Read the information about Apple and their business model.

 https://fourweekmba.com/apple-business-model/ (Links to an external site.)

Based on the information, make a summary that includes information about:

- What is their Direct model

- What is their Indirect model

- How does Apple distribute their products and services

- Describe their business strategy / How do they approach the market to gain customers? 

 

Go to PepsiAmericas: A Bottler Wholesaler in the Pepsi Channel of Distribution  

https://www.youtube.com/watch?v=7Y2mZOS8wc4

and answer the following questions on channel management:

What is "Vertical Distribution?

What technology does Pepsi use to distribute its product?

What are the 3 channels of distribution?  Be specific.

1. Identify the components of the Marketing Channel.  Give an example of each.
2. Intensive Distribution?
3. Ideal Market Exposure
4. Push & Pull Strategies

What is the objective of the "pull" strategy?

What is the objective of the "Push" strategy?

What is the "on-premise" channel?   Be specific.

What is the objective of "impulse" buying?

Explain the concept of channel partnering.   Be specific.

What is "Niche" marketing?

Answer rating: 100% (QA)

Apples Business Model Direct Model Apple sells its products directly to consumers through its Apple Retail Stores website and app stores This direct model allows for better control over the customer e... View the full answer