Read the MediCult case file:$///$C:$/$Users$/15864/$Downloads$/$BUS$5112-$Unit$5$WA$-$Medi$-$CultIVFPricingCaseStudy.pdf and answer the following questions. Note that in Table B$,$ the reason why $$Cost of IVF Treatment$$ is in the table of costs for IVM cycles is that patients who opt for IVM still have to go through and pay for Steps $2-4$ of the traditional IVF treatment $($doctor visits,

tests, etc$).$

$1.$ Now let$$s consider just the US market. How would you segment the patient base?Note that you should segment the patient base such that $($i$)$ within each segment, the monetary values of the different cost components $($i$.$e$.,$ the miscellaneous costs, costs of hormones, lab work costs, and costs of the IVF treatment$)$ are the same across all patients, and $($ii$)$ across

segments, the values of at least some of the cost components are different. Be sure to provide detailed explanation of how you came up with the segments and how their cost components differ, as well as what information from the case you used and the assumptions you made to arrive at your answer.

$2.$ For each segment of patients that you identified in part $($b$),$ compute the EVC for

one dosage of IVM medium. Be sure to provide detailed explanation of what information from

the case you used and the assumptions you made to arrive at your answer.