Read the mini case and answer all the questions below. Yummy Cakes is an Australian cake business located in Brisbane QLD that creates a range of dairy free and / or gluten free, low sugar cakes using premium quality ingredients. The range includes birthday cakes, celebratory cakes, and wedding cakes in a range of designs, flavours and sizes. The cakes are sold in store at the Brisbane location, as well as another store located at the Gold Coast QLD. The cakes can also be purchased online for local delivery in the Brisbane and Gold Coast area. Answer all questions below, using your knowledge from the Strategic Marketing unit: Yummy Cakes are looking for ways to grow and expand their business. Imagine you are the marketing manager for the cake company. Answer the following questions: a. Recommend, with justification, one new viable strategic opportunity for the cake company to grow the business, and identify a relevant target market for the new opportunity (4 marks) b. Discuss at least two environmental factors that may have an impact on this new strategic opportunity (6 marks) C.Compare and contrast the different levels of competition that might confront the business (4 marks) d. Aside from competition, discuss another two challenges the cake company is likely to face upon launch of the new opportunity. How can the company overcome these challenges? (6 marks)