Read theMini Case from Chapter 5 Actions

and answer the following questions. Submit your answers below via Word document. Label your answers in the word doc to correspond with the question number provided. Please be concise in your responses while answering the question to its entirety. You will be graded on your ability to justify your answers based on the concepts we cover in class, your ability to summarize, and ability to write in a professional manner.

Case Discussion Questions:

1. Characterize these companies' positions in the marketplace from your best estimates as to the customers' perceptions. In which cell does each exist in the positioning matrix?
2. Would the two chains see each other as competitive threats?
3. What could either do to make its business (profitability) even stronger?