Question: Read the Nokia case study provided in detail. Using the findings in the case study as it relates to the course content of target markets

Read the Nokia case study provided in detail.

Using the findings in the case study as it relates to the course content of target markets (Company, Customer, Competitors and Context) and situational analysis explain the changes that led to the downfall of Nokia using the following tools:

Company SWOT analysis How did their SWOT elements change?

Customer Customer behaviour, needs and preference changes How did the changes in consumer needs and behaviour erode the value perception?

Competitors Porters 5 forces What forces changed significantly that caused threats to Nokia and enabled their competitors to provide superior value?

Context PESTEL How did the PESTEL environment influence their downfall?

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