Read the opening case and answer the question in short at the end of the case in about 5-6 sentences for each question.

OPENING CASE One day, the director of training at LensCrafters got ended with a challenge: "What are you going to do a call suggesting that top executives were looking to about this?" improve the company's bottom line and couldn't find enough tangible evidence that the company's train- Questions: If you were the director of training in this ing programs were producing a measurable return situation, what measures would you like to have avail- on the company's investment. Top management at able before you responded to top management? That this optical retailer understood that employee train- is, what types of evidence do you think management ing was important, but they wanted to know what would find convincing that training was having a posi- evidence was available to show that there was in tive impact on the organization? Why did you pick the fact a payoff to the organization from the money measures that you did? How would you go about col- being spent on training. The phone conversation lecting the data for the measures you selected