Read the Opening Profile Case $($IndieU; pages $121-122)$ by clicking on the LEARNING OBJECTIVES tab and answer the following questions:

Briefly describe IndieU$$s business model? See page $126$ first to answer this question.

What is the target market of this company? What do you think about expanding this business to other music genres? Explain your answer.

How does this business make money or generate revenue stream? Explain briefly, check page $137($Table $4\mathrm{.}3)$ before explaining this question.

Would you invest money into this business? Explain why or why not?

Read Etsy Case $4.1($pages $147-151)$ and answer its questions: $4-34$; $4-35$; $4-36$; $4-37.$

Read Toms$$ Case $4.2($pages $151-155)$ and answer its questions: $4-38$; $4-39$; $4-40$; $4-41.$