Question: Read the pieces shown below and search for additional information about Almarai (company) via Google and solve the two questions, copying and pasting the question
Read the pieces shown below and search for additional information about Almarai (company) via Google and solve the two questions, copying and pasting the question is not allowed Use your own words , The answer For each question 200Ward at least
We have earned the trust of consumers through our unwavering commitment to quality
Almarai is the Middle Easts leading food and beverage manufacturer and distributor and the worlds largest vertically integrated dairy company. Since our foundation in 1977, consumers across the region have come to recognise the Almarai brand as synonymous with quality. Every day, we live and work by the maxim: Quality you can trust.
A quality culture exists throughout the Company. It begins with strategic decision-making by the Board of Directors and senior management, extends across our farming, manufacturing and distribution operations and is integral to the development of our employees professional skills. We have similarly high expectations of our suppliers and vendors, and exercise rigorous quality control measures across our procurement activities.
Our activities
With headquarters in Riyadh, Saudi Arabia, we are active in five categories across the Middle East and North Africa (MENA) region: Dairy, Juice, Bakery, Poultry and Infant Nutrition. In Egypt and Jordan we operate through our joint venture International Dairy & Juice (IDJ) for Dairy and Juice products. In addition to our main Bakery segment, Lusine products, we operate through our joint venture, Modern Food Industries (MFI), for 7Days products.
Strategic Overview
Almarai is the Middle Easts largest food and beverage manufacturer and distributor. Our mission is to provide high quality, nutritious food and beverages that enrich consumers lives every day. Focused on quality, we are the consumers preferred choice for superior products that meet their needs. We maintain market leadership across our core product categories by leveraging consumer insights and through our dedication to delivering high quality products and services.
Putting consumers first
We focus on continuous improvement and diversification of our offering across existing categories. To achieve this we follow a rigorous process of research, development and quality assurance. Our consumers can thus be assured that our Dairy, Juice, Bakery, Poultry and Infant Nutrition products have been conceived and developed to meet their specific needs. Careful
Managing our supply chain
Vertical integration requires Almarais stringent quality standards to be met or surpassed at every stage. First-class ingredients are sourced from around the world before passing through industry leading manufacturing facilities in Saudi Arabia, Egypt and Jordan. We import 1.5 million tonnes of animal feed annually, an increasing proportion of which is supplied from our own arable farming assets around the world. These are managed according to international best practice principles, ensuring that that our dairy and poultry farms consume only the highest quality feed.
Growth & expansion
We are committed to the ongoing growth of our presence in existing categories and expanding our reach across the region. In 2016 we continued to grow sales across core categories and through our joint venture, IDJ (International Dairy & Juice), in Egypt and Jordan. The expansion of our geographic footprint since listing on Tadawul in 2005 has reduced our reliance on sales in the Saudi market, while product diversification has reduced dependence on our Dairy range. Innovation and efficiency gains will generate stronger cash flow and improve Working Capital management to support Capital Expenditure for future growth.
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