Question: Read the quotes below and explain how it relates to Product Life Cycle. Unique interpretation are encouraged. In the past, a single fragrance had a

Read the quotes below and explain how it relates to Product Life Cycle. Unique interpretation are encouraged.

"In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product." - Wendy Liebmann

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